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MASTER IN BUSINESS DESIGN

In Design driven firms, managers must be able to combine managerial skills, creativity and entrepreneurial spirit, within a perspective able to embrace at the same time design and production, tradition and innovation, reality and vision, everyday life and future. The modern manager is a figure that gets trained and thrives in a border area where designers, managers and entrepreneurs, experts in enterprise and corporate organizations, in information technology, communication, marketing, contribute to the creation of new operative codes and a new strategic language for the companies and the market.

The Course

The Master Course in Business Design stems from the core idea that the project is the hinge and the guide of the enterprise and it aims at bringing quality within the territories of products, services and social enterprises.
In accordance with this view, the Master Course in Business design is an interdisciplinary faculty founded on an innovative teaching model that applies a radical vision of the learning by doing approach to realize an environment in which students learn by doing, analyzing problems, designing and verifying the solutions, interfacing at the same time with a network of entrepreneurs and companies who participate actively and directly in the students’ training.

The Master’s didactic approach aims at these formative objectives:

the acquisition of an eclectic professional training which combines creativity, managerial skills and entrepreneurial spirit.

the acquisition of the necessary tools for the management of a “design driven” company, thus the acquisition of the ability to resort to innovative visions for successful strategies, to work by global projects and not just by means of competences or solutions, keeping a comprehensive vision that can not only best exploits and value the brand, the market and its sector, but also maintains the environmental responsibility towards stakeholders.

the knowledge and the investigation of the organizational model and the characteristics of the Made in Italy, thus gaining the ability of understanding, delving deeper and optimizing its success and its processes.

the acquisition of an approach of research and opening towards new business be brought into le classic enterprise, starting from the identification of innovative explorations and market strategies.

In 2009, for the third year, Domus Academy has been nominated by Business Week as one of the 30 best Schools of Design in the world.

Enjoy the interview with some students of the Master in Business Design!